The platform is rolling out a new feature that enables them to reduce the amount of AI-made content appearing in their timelines. This move comes as the service revealed that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale rollout. This advancement aligns with a surge in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this output is considered “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we aim to give people the option to increase or decrease of that, according to their own choices,” stated a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently over a billion videos on its app tagged as artificially created. Overall, more than 100 mn videos are uploaded to the app daily, making AI content a limited portion of its complete catalog.
User Control Features
Users will be capable of decrease or raise the amount of AI content they view by accessing the topic control option in the application and picking AI-made media. Other topics that are already be adjusted under the tool include current affairs, style, cosmetics, and choreography.
Platform Guidelines
Its policies require users to label “realistic” artificially created content, and it bans harmful fake videos of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the app will from now on attach an AI-generated tag to content produced via its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This measure is aimed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a two million dollar awareness program for professionals and organizations to create informative material about responsible artificial intelligence. This program will support charitable organizations dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has defended its content review process, during discussion over plans to lay off hundreds of review team members in the UK. The company is set to cut a significant number of roles in its trust and safety division in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but automated tools can protect employees by removing the most harmful content before it has to be seen by people. The company reported a notable drop in explicit and harmful content handled by human moderators over the previous year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s very important to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
